Keshiketengqi Tourism Public Service System: Status, Problems And Solutions

Public service of tourism is a kind of important public goods which is an indispensable factor of modern tourism. Judging an outstanding tourism city depends on whether it has a complete public service system. Because of the flourish tourism in Hexigten Banner and the tendency of the market segmentation of the tourism, the substantial growing tourist market of individual traveler and the individual requirements of the tourists, a complete public service system is urgently needed.This paper introduces the tourism resource and the development of Hexigten Banner, which has rich tourism resources.Hexigten World Geological Park has nine different individual parks, and the number of the tourists is increasing year by year; the public service becomes better because of the development of the tourism in Hexigten. Several of new parks have been built. The promotion of the tourism gains popularity; and the increasing market orders improve the quality of the public service. However, compared with the developed regions of tourism, there are still some defects in the public service system in Hexigten. For instance, the tourism exploitation is lack of strategic thinking, brand awareness and systematic plans; and the infrastructure needs to be improved, not only the traffic, the catering business, the hotel for the tourism, but also the establishment of the public health service facilities and the subsidiary facilities; besides, the structure of the tourism development is unreasonable,for example, the unitary structure of the tourists resource and the single value achievement model of the tourism product; And it is lack of service and supervision on the relative organizations; all of these problems have negative impacts on the development of the public service of tourism in Hexigten. This paper tries to absorb the experience of other excellent tourism cities in and out of China in order to find a way to improve the public service system. According to the analysis the author holds the opinion that some policies should be implemented by the government:first of all, the infrastructure construction should be improved, including traffic, hotel, catering public health service facilities and subsidiary facilities; secondly, the tourism resource should be integrated, and the north ecological tourism base needs to be constructed; thirdly, the brand construction should be enhanced; Fourthly, optimizing service quality and strengthen the supervision and inspection on the main body of tourism industry.