S Company Hemodialysis Product Integration Strategy Research

Medical device industry is an important industry to promote economic growth and ensure national health.With the continuous improvement of people's living standards,the market scale of medical devices is also expanding,the demand for products is also increasing.Hemodialysis industry as medical devices industry segments to encourage the development of national industry,in the planning,policy support,government procurement and other aspects of national and local governments have issued a series of preferential policies,greatly promote the demand for the release of dialysis treatment.S company was founded in 1997,is a focus on medical device research and development,manufacturing,sales and service of the national high-tech enterprises,products,including hemodialysis and other fields.After more than ten years of development,the domestic hemodialysis products have been greatly improved,but the breadth and depth of the whole industry chain and the gap between the developed countries is still more obvious.Through a large number of collection and collation of relevant industry information,the company's annual report and public reporting information,access to the company's S dialysis products in the strategic aspects of the material.Generally speaking,the full text is divided into six parts: the first part is the introduction,which introduces the background of the research,the research ideas and innovation.The second part discusses the relevant theoretical basis,focusing on the integration of strategic management theory,enterprise value chain theory and medical device management theory.The third part first introduces S company profile,and then use the PEST analysis,Potter five forces model,the enterprise value chain of S company's external environment,competition environment and internal environment analysis,pointed out that the analysis of existing problems of the S company in product strategy and reasons.In the fourth part,aiming at the main problems of S company in the hemodialysis product strategy,the integrated product development strategy is constructed,and the corresponding organizational structure is designed.In the fifth part,according to the product integration strategy of S company,the author puts forward four key measures.The sixth part is the conclusion and prospect.In this paper,on the basis of the theoretical research,analysis of the S for the company'sexternal environment and industry competition environment and internal value chain,the "integration" of the product development strategy,this strategy is intended to accelerate the process of domestic hemodialysis products,create hemodialysis have the core competitiveness of the whole industry chain.The final realization of "first-class supplier" dialysis solution business goals.In this paper,the majority of small and medium-sized medical device companies in the new normal how to determine the product development strategy,but also has some guiding significance and reference value.