Research On The Management Strategy Of Laos National Power Company

As one of the few landlocked countries in Southeast Asia,Laos not only has a unique geographical advantage,but also a wealth of natural resources.From the north to the south of the Mekong river runs through Laos,and rich water resources for the development of the Lao hydropower industry provides a natural advantage.Chinese proposed "The Belt and Road" strategy brought a good opportunity for infrastructure development in Southeast Asia,Laos as an important national The Belt and Road "strategy along,affected by" The Belt and Road "strategy is very large.Hydropower is one of the most important products of Laos export,development will usher in a perfect time for the development of hydropower industry in the "The Belt and Road" under the background of the.First of all,this paper analyzes the current development stage of the Lao national power company,and meet the system combing and summarized the problems in the development process,according to the overall environment for the development of hydropower industry in Laos,finds out the causes of the problem of power company Lao national development.Secondly,through the PEST theory from the political,economic and social aspects of the macro environment and the technology of electric power company of Laos is currently facing is analyzed,in order to know the environment condition of the company at present;Through Michael Porter’s five forces model to analyze the competition situation of Lao state power company,and choose the most competitive position in the industry;By using SWOT theory to analyze the Lao national power company internal and external environment,there are plans and objectives,development strategy to adjust itself,and strive with great opportunities for development Belt and Road Initiative "brings to improve their management level,select the most appropriate development strategy,and improve the power of Laos market competitiveness.Finally,based on the analysis of the macro environment of the Lao national power company and micro environment,put forward feasible development strategies for the development of electric power company of Laos facing the country,and in order to ensure the smooth implementation of the development strategy,put forward a series of security measures,so as to enhance the economic benefits of the Lao national electric power company the overall strength and competitiveness.