Research On The Development Strategy Of Small Road Passenger Transport A Enterprise

In the new social environment,competition is fierce in all walks of life.So,in this kind of living environment,how can the enterprise develop healthy,is the first consideration of each enterprise.For small road passenger transport enterprise,this competition is particularly evident,small road passenger transport enterprise to maintain their own advantages,in the harsh environment of long-term development,it is necessary to develop in line with the enterprise's own development strategy.The core of this subject is based on analysis of the development situation of small passenger transport enterperises A,research to explore the suitable strategy for the future development of enterprisesFirst of all,The article from the enterprise A of the industry situation as a whole,to understanding the situation of the enterprise A,useing the PEST analysis mode and the Five forces model analysis,analysis of development problems and challenges faced by enterprises A at present.The second,this paper makes an in-depth understanding of the development process and the current situation of the enterprise A,and analyzes the advantages and disadvantages of the enterprise A from the aspects of human resources,financial resources,material and technology.Then,draw the SWOT matrix,through the analysis of the internal and external environment of the enterprise A,determine the enterprise should choose to the external opportunities to make up for the inherent defects,and from the multi business collaborative development,management?brand value and other aspects of the development of enterprise A to develop goals.Finally,the implementation of the strategy from the depth of the connotation of the development of the group and diversified development,modern enterprise management,brand and cultural construction of four aspects of the relevant recommendationsIn exploration for enterprise A,according to the established strategic direction,the article from the enterprise culture?mangement concept?mangement methods?innvoative products and so on various aspects,made the future development goals of enterprise A,and worked out the suitable for enterprise development strategic planning and enterprise in the process of implementing the strategic planning required conditions.This topic research is committed to make enterprise A from old management system and managemetn concept,holding the footsteps,to develop a new road,enterprise product diversification to extension,useing the advanced ideas and methods,make the enterprise A develop into a enterprises with competitive advantage.