Study Of Road Passenger Transport Enterprise Supply Chain Management Strategy

Supply chain management is a hot topic in the field of management. Almost all enterprises without exception, each enterprise is a part of the supply chain. Modern supply chain management is no longer simply supply, production and marketing enterprises Union, but further cooperation and coordination in the improvements to the supply chain, to strike a flexible environment fluctuations in the industry can not be replaced by competition . Highway passenger transportation means on the highway by road transport vehicles transporting passengers activities. Visitors from China's current all kinds of the development of the mode of transport, road transport passengers borne by the passenger of the largest, most extensive coverage, and is the only door-to-door transportation can be realized, it can be said that road passenger transport services is the transportation of passengers main. Highway passenger transportation in the development process of the enterprises are faced with many new situations and new challenges: foreign competitors eyeing, the other transport mode of production aggressive, low-level competition in the industry growing, there are also many enterprises of internal problems and contradictions. These require the enterprises to seek new management ideas and methods, improve the competitiveness of enterprises and promote the development of new enterprises. While supply chain management is precisely enhance the competitiveness of enterprises in an effective way, so highway passenger transport enterprises in the supply chain management with the advantages and conditions.Based on the theory of supply chain and related research and development of the domestic and international supply chain status of theoretical analysis, and road passenger transport enterprises in light of China's Changzhou Road Transport Limited and the actual situation, detailed analysis of road passenger transport enterprises competitive advantage, competition disadvantages of the opportunities and threats facing demonstrated to the realities of supply chain management feasibility and inevitability. Highway passenger against enterprises in the supply chain management issues were discussed by the enterprise supply chain management strategies and measures.The supply chain management theory, highway passenger transport enterprise development with the actual situation can be achieved by the transport of rational resource allocation, can be the road network, transport equipment, the station, capital, labor and other production elements effective optimization, advanced form the specialized division of labor and close cooperation of the community, organization emphasizes the overall operational efficiency and efficient transport enterprise organizations intensive model; proposed based on highway passenger transport enterprise e-business supply chain management network, using network technology and information technology, the company transport organizations and the production of more scientific and rational; proposed brand strategy will be a passenger service chain throughout the unlimited extension of the force at the core; made public bus bound for the city of highway passenger transport enterprises first choice. Highway passenger of the new enterprise supply chain management concept and will urge enterprises to a new level of development.