Marketing Inspection System Of SX Power Supply Company

Electric power marketing has the characteristics of more points and extensive areas,high timeliness,which is liable to result in non-in-place execution of policy or standard due to the differences of business quality,policy understanding and work attitude of power supply enterprises’ staffs.Marketing inspection work of power supply companies can effectively avoid from marketing business mistakes and operation loopholes.It has become indispensable internal controlling and restraining measures of power supply companies,and it is an important means of enhancing corporate operation management level and economic returns.Current business resources of marketing inspection are scattered,and relevant working system has not been established.The operation of inspection work is mostly after-work act.The incomplete systematic functions of inspection bu siness and deficiency of technological support in inspection business cause low efficiency of corporate inspection work and loopholes of corporate marketing management.Therefore,it is imperative to establish a complete marketing inspection system to coordinate and arrange problems in marketing inspection businesses.After analyzing current conditions and deficiencies of marketing inspection,this thesis carries out design toward marketing inspection system demand and optimizes and builds marketing inspection system of power supply companies through the aspects of marketing inspection business model and marketing inspection business system.Firstly,with regard to marketing inspection business model,warning and controlling system,business inspection syste m and quality appraisal system are established and relevant supporting organizational system is put forward.Secondly,the thesis proposes optimization scheme of marketing inspection business system,including overall system framework,design thinking path and key technology of system establishment.Then,the thesis introduces concrete conditions pf marketing inspection system of power supply companies by combining the real example of SX Power Supply Company.Through practice,the new marketing inspection system is proved to be effective in ruling out drawbacks of original marketing inspection,and it has made management achievements in marketing management of power supply companies.At last,on the foundation of AHP,the thesis establishes appraisal index system of marketing inspection system for power supply companies,and it carries out comprehensive assessment toward system application on the foundation of ambiguous comprehensive appraisal model.The result of marketing inspection system appraisal was excellent.The marketing inspection system for power supply companies put forward in the thesis is operational and efficient,which has strong guiding meaning for practice.