County Electric Power Supply Enterprises Marketing Risk Management Research

Enterprise of prefectural class power supply as the power grid enterprises distribution retail enterprises, the electric power market marketing is the core of its management, also is the enterprise operation result is final reflect. With the national macro-control policy, industry, product structure into the adjustment phase, electric power market has undergone profound changes. Electric power marketing monopoly and the target region, led us to the sales management work the risk awareness. Today, power market supply and demand and the social economic change change rapidly, the electric power marketing work faces and other industries, even more than other industry greater risk. Therefore, how to do a good job of power marketing management of power supply company, further preventing the electric power marketing risk, is suspends in front of power grid enterprise urgent important problem.Based on the analysis of the current county level power supply enterprise management. management and external environment on the basis of the current situation, face the market economy system development and the reform of electric power system at present and in the future, from the electric power marketing definition proceed with, use risk graph and fuzzy comprehensive evaluation method for analysis of will county electric power supply enterprises marketing each link of the potential risk of the detailed mining and analysis. On the risk factors for the objective assessment, and according to the assessment results to develop the corresponding risk control method. At the same time, put forward enterprise of prefectural class power supply to meet the new situation should adopt the marketing risk management strategy, the county level power supply enterprise the healthy development to have the extremely significant significance.Electric power marketing management of power supply enterprise is the core business, the power supply enterprises must establish risk consciousness, the establishment of marketing risk warning system and risk mechanism, early planning, early implementation, for the power supply enterprise reform and development to create a condition.