Research On Comprehensive Evaluation Of Urban Tourism Destination Based On Rough Set And Entropy Weight

The tourism industry has now become one of the most dynamic industries in the world.The importance of tourism in the world is increasing.Many cities regard tourism as an important industry or pillar industry of regional economy.The rapid development of urban tourism has promoted the construction of urban tourism destination,and the competition between urban tourism destinations is going to be fierce.At the same time,the development of tourism is also in the new stage of transformation and upgrading.The construction of urban tourism destination is facing great challenge.The existing evaluations of urban tourism destination are more concerned about the elements of tourism,but pay little attention to the reasonable coordination between tourism and society,economy,environment,what is the problem of urban tourism destination development process lies in.Based on the principle of geography,economics,tourism and urban geography,this paper analyzed the index system of tourism destination and the index system of urban tourism destination.And on the basis of the evaluation of traditional tourist destination and new research content of the smart tourism city and comprehensive tourism city,the paper constructed the comprehensive evaluation index system of the urban tourism destination.And based on rough set and entropy weight,designed the comprehensive evaluation model of urban tourism destination,selecting 10 National Comprehensive Tourism Demonstration Zones as a case study,such as Hangzhou,Suzhou,Shenzhen,Zhengzhou,Zhuhai,Yantai,Lijiang,Huangshan,Zhang Jiajie and Beihai.The National Comprehensive Tourism Demonstration Zones are the local administrative area for the scope,according to the concept of comprehensive tourism to create a new model of tourism destination and assimilating into the latest tourism development concept and development model.Because the development and development models of these 10 cities are different,selecting the 10 city for the case has a certain degree of typical and representative.The comprehensive evaluation model of urban tourism destination includes three parts,the first one is the index selection model based on rough set;the second is the weight determined model based on the improved entropy weight;the third is the comprehensive evaluation index model.On the basis of model establishment,this paper uses the three models to carry on the empirical research.Through the collection and sorting of data,applied the index selection model of rough set to eliminate the redundant information of indicators making the evaluation index system more scientific,forming 4 system layers,10 element layers,54 index layers,and then use the improved entropy weight method to determine the weight of each layer index,combining with the weighted comprehensive index method to obtain the comprehensive evaluation index of urban tourism destination.Through the analysis of the weight value the following conclusions can be drawn:the importance degree(high to low)of system layer index of the urban tourism destination comprehensive evaluation are respectively economic subsystem,social subsystem,environment subsystem,tourism support subsystem.The order of the index indicates weight explain that the economic subsystem is still the most important one of the comprehensive evaluation of the tourist destination.The content of the tourism support system is more important in the process of urban tourism destination and the construction of tourism support system is more perfect in each city,so the influence of the comprehensive evaluation of the tourist destination is decreasing.The social subsystems and the environmental subsystems are neglected easily,wherefore there are differences in different city.In the comprehensive evaluation of urban tourism destination,the distinction is bigger and the weight of evaluation is relatively large.Through the common analysis,comparative analysis,factor analysis and classification analysis of the evaluation results,the following conclusions can be drawn:the level of urban tourism destination construction needs to be improved,and there are short boards and advantages in the construction of various tourist destinations.The traditional urban tourism destination focus on the construction of tourism support system,and now need to turn to social and landscape environment system construction to achieve transformation and upgrading.Through the comprehensive evaluation can be drawn that the traditional tourism destination evaluation needs to be updated according to the development of tourism evaluation content and the new tourism ideas.what is the only way to grasp the true process status to adopt practical strategies upgrading the strength of destination.