Research On The Relationship Between Business Model And Performance Of Manufacturing Enterprises

In recent years,the implementation of service-oriented business model is considered the manufacturing enterprises in the fierce competition in the market environment to maintain an important competitive advantage.For example,IBM,Apple,Huawei and other companies continue to use services to enhance their competitiveness.Although many manufacturers are looking for service in the pursuit of competitive advantage,the study found that only a small number of manufacturingenterprises can successfully succeed in the service delivery strategy,most manufacturing enterprises have invested a lot of resources to service transformation,but difficult to obtain good performance,This phenomenon is called "service dilemma"."Service dilemma" prompts the academic community to explore the relationship between service delivery and business performance is not limited to the direct effect,began to pay more attention to the relationship between the regulation of factors.Based on the review of the relationship between the theory of service-oriented manufacturing,the relationship between service and performance,and the regulatory factors between them,this paper constructs the service-oriented business of manufacturing enterprises based on the theory of enterprise resource view and the two variables of enterprise capability.Model and enterprise performance.The service-oriented business model is divided into three dimensions:product-based service(SSP),customer behavior-based service(SSC)and application-based service(SSA).The performance of the service is divided into financial performance and growth performance.In addition,two regulatory factors,R&D capability and network capability,are added to discuss the regulation effect on the relationship between service provision and firm performance.In this study,107 enterprises listed on the GEM were selected as research samples,and the scale design and data collection were carried out.Descriptive analysis,correlation analysis and hierarchical regression analysis were conducted with SPSS22.0 statistical software.Notgive the corresponding explanation.The results show that the different stages of service delivery are different,and SSP,SSC and financial performance have "inverted U" relationship,SSA and financial performance into "U" relationship.The R&D capability promotes the relationship between SSP,SSC and financial performance.The network capability promotes the relationship between SSP,SSA and financial performance.The results of this study suggest that managers should pay attention to the adjustment of service delivery and enterprise performance,identify and use the role of enterprise capacity,and focus on enhancing the R&D capability and network capacity development.