Research On Service-oriented Strategy,Manufactures Service-Derivative And Performance

It's the current trend that Manufacturing enterprise provide customersa complete service package integration of products and services.Services are considered to have a higher profitability,more stable market potential,and more difficult to imitate,has natrual advantage of creating business difference and maintain customer relationship.Manufacturing enterprises try to expand their profitability through services.However,some studies have shown that the service did not bring the high returns,U-shaped,Saddle-shaped,and negatively correlated,make the servicization full of challenge.How to avoid "service paradox" in the practice of servicization have been extensive discussion.Scholars have tried to explore the impact of service on performance from multiple perspectives.However,the current empirical research focuses on "strategy-structure-performance ",ignoring the impact of strategy an performance.Therefore,on the basis of reviewing the existing research,this paper discusses the relationship between derivative and performance of enterprise service through theoretical and empirical research,so as to provide practical guidance and countermeasures for the service practice of manufacturing enterprises.On the basis of reviewing the literature and theory,this paper defines the concept of service-derivative and divideit to the basic service-derivative and promote service-derivative.Construct the conceptual model of "service-oriented strategy,service-derivative,performance" and put forward the relevant research hypothesis.Use SPSS and AMOS to test the valid sample.The results show that service-oriented strategy,manufacturing enterprise service derivative will have a positive impact on enterprise performance(including financial performance and social performance).Service derivative plays a mediating role in service-oriented strategy and enterprise performance: Service-derivative plays a central role in service-oriented strategy and financial performance,and plays a mediating role in service-oriented strategy and social performance.The empirical results validate the hypothesis that the implementation of the strategy has a direct impact on the performance.The strategy of servicization doesn't have problem,but the key to success lies in the effective input ofthe strategy implemention.The results of this paper also provide a possible explanation for the "service paradox" that the "service paradox" may be the "resource dilemma",because of the resource and capacity inability to support the service business.