Application Of Jiangxi Mobile’s Channel Collaboration Operation Mode

With the rapid development of the Internet,traditional communication Industry is entering the Mobile Internet Era,the rapid development of Mobile Internet also has brought about great changes to telecommunications industry ecosystem at the same time.This brought opportunity for telecom operators,but also accompanied by challenges.Traditional sales model is already out of date,traditional flow operation mode is pulled through the extensive resources into customer scale development,through extensive development of resources to grab the size of the development of strong pull the user,thereby stimulating the growth of mobile industry revenue has become increasingly difficult.Industry sales model has developed to a certain scale,also reached a certain bottlenecks.These years the ascension rents and prices,labor costs,the communication cost pressure drop faster,sales of business gross margin has been falling too,traditional operator profitable space becomes more and more small.At the same time,with the impact of the virtual operators and Internet companies,the rapid development of the Internet led to a new operating system of online to offline,on the one hand,it help to promote the business ability of marketing channels,on the other hand also help promote the operators’ management,channel coordination layout has brought new opportunities and challenges.In this paper,based on the marketing theory,using literature analysis,PEST analysis,case analysis,SWOT analysis and other methods,the new channel from the communications industry development,the domestic situation,operators of online and offline channel collaborative development trend and Internet Co cooperative mode for reference,how to efficiently and quickly provide services for users to explore demand the operation strategy,channel development is analyzed and studied.The paper is divided into five chapters,the main contents are as follows:The first chapter is introduction.Based on the background and significance of the research,analysis of Jiangxi mobile faced in channel operation problems and adjustment,and puts forward the content and method of this study,and emphasizes the importance and necessity of channel coordination operation..The second chapter,the theory of channel cooperative operation.This paper introduces the relevant theoretical support and the situation of foreign operators’ channel cooperative operation,and summarizes the current situation of cooperative operation of domestic famous Internet Co.The third chapter,the current situation and problems of Jiangxi mobile channel cooperative operation describes the situation of domestic operators and the basic situation of the province’s three operators,Jiangxi mobile channel operators to focus on the problems encountered in the description,and do the right reason.The fourth chapter,optimization scheme of cooperative operation on the channel line,Jiangxi mobile to achieve the goal of enterprise based on the characteristics and advantages of physical channels and electronic channels,through the study of Jiangxi mobile channel environment concluded,put forward some suggestions on the development of Jiangxi mobile Internet era channel collaborative operation.The fifth chapter,summary and prospect.This paper summarizes and prospects the future development.Finally,this paper combines the current situation of the mobile channel in Jiangxi,provides an application program of channel cooperative operation from 2016 to 2017.In this paper,the three "redefinition" has always been the implementation of the group’s "big connection" strategy,around the "user share" and "income growth" of the core objectives of the two.The content of this paper can be used as a reference for collaborative marketing model for other companies.