| 3G,4G times the successive arrival of the mobile Internet industry chain, equipment manufacturers, terminal manufacturers, operators, such as virtual enterprise of Internet poses a major threat to traditional operators to industry chain control and profitability. Mudanjiang Mobile Corporation must grasp the time window, the use of 2 to 3 years of the period leading to the traditional operators, fully understand the important significance of speeding up the flow of business development, we must strengthen the flow of marketing, enterprises will be the future living space. But at present, the Mudanjiang Mobile Corporation still faces many difficulties in the flow of marketing, fees, network, channel, terminal, service etc. aspect exists urgently to optimization problems, the required flow can not meet the business development strategy. Therefore, need to study the flow of Mudanjiang Mobile Corporation marketing strategy, new products and new mode of research led traffic growth, effectively stimulate the market demand, so that Mudanjiang mobile traffic business developed rapidly. The current situation of the development of this combination of Mobile Corporation of Mudanjiang traffic, the use of SWOT analysis by comprehensive analysis at the Mobile Corporation in Mudanjiang internal and external environment and facing threats and opportunities, in-depth analysis of the flow of business development of the marketing environment, fine and clear target market, and finally combining the company flow characteristics of the business, according to the each target market puts forward four aspects of products, price, channel and promotion strategy presents the corresponding strategies, flow marketing advice, and puts forward the necessary strategy for the implementation of safeguards. I hope these suggestions can help the company to accelerate the flow of customer number and total traffic growth, and to achieve the company target drive revenue growth. |
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