Study Of Telecom Operators’ Channel In The Age Of Internet

As the Internet technology unceasing development, along with the emerging Internet enterprise’s growing and improving of business, the traditional telecom operators business is replaced and crowded out by Internet enterprise, the condition is more and more serious. Especially the Internet based platform for telecom operators business update ceaselessly, telecom operators are marginalized increasingly likely, and the current telecom operators are rapidly being pipeline. The channel’s operation and re-shaping is more and more important for telecom operators. It can provide a certain reference value for the telecom operators’next business to study the traditional channel and the channel based on Internet platform.This thesis consists of five chapters. The first chapter is the brief introduction to the subject selection background and the necessity of this research. The second chapter introduces the relevant theoretical support and telecom operator’s traditional channel, it will lay the theoretical foundation for the following paper through the era of Internet marketing characteristics analysis. The third chapter introduces the telecommunication operator’s natural " barriers ", there are still some barriers advantage. At the same time, it elaborates the telecom operators new business entrance and development core questions,opinted out the key business entrance to the telecom operators’development in the age of Internet.The fourth chapter puts forward the related proposal from the entity channel, new channel and transformation of traditional entities channel based on Internet thinking. The fifth chapter is real case application based on the first four chapters’study.