Research On The Strategy Of Guangdong Overseas Corporate Social Responsibility

With the rapid development of economic globalization and multinational companies(MNCs),the Corporate Social Responsibility(CSR)campaign is rising.The concept of CSR is spreading rapidly in the global,and MNCs undertaking CSR is the trend.Since the reform and opening up,Guangdong actively set up overseas enterprises for international trade and overseas investment,gradually accelerating the firm internationalization process.At the same time,more and more CSR problems appeared,making Guangdong overseas enterprises facing more and more pressure from firm internationalization.This paper studies the relationship between Guangdong overseas CSR and firm internationalization,put forward Guangdong overseas CSR strategy,and guide Guangdong overseas CSR practice.This paper first combs the relevant literature from the perspectives of the connotation of MNCs` CSR,and the causes and methods of why and how MNCs undertake CSR.Selects stakeholder theory and integrative social contracts theory as the theoretical basis.On the basis of the above,this paper analyzes the current situation of Guangdong overseas CSR practices from the perspectives of achievements and problems,and points out the reasons for the existence of problems.Then,this paper establishes a regression model,and makes an empirical study on the relationship between Guangdong overseas CSR and firm internationalization,and further validates the above theoretical analysis.Then,this paper analyzes and summarizes the experience of MNCs` CSR practices,and points out its reference significance to Guangdong overseas enterprises.Finally,according to the results of theoretical analysis,empirical analysis and case analysis,using the method of inductive and deductive combination,we put forward Guangdong overseas CSR strategy thinking from four aspects: developing internationalized guidance for overseas CSR,perfecting the communication mechanism with international stakeholders,innovating overseas CSR management system,and clarifying the direction of overseas CSR practices.Guangdong is a representative of China's foreign trade and export-oriented economy,its overseas CSR practices has a strong representation and reference,and was rarely studied.This paper studies Guangdong overseas CSR,providing a new perspective for the study of overseas Chinese enterprises` CSR,and provides a reference for the study of overseas CSR in other provinces or regions.This paper unifies international trade and international investment under the framework of firm internationalization,to study the relationship between overseas CSR and firm internationalization,fully absorbing the outstanding achievements of previous research.On this basis,this paper does further innovation,demonstrates the positive correlation between Guangdong overseas CSR and firm internationalization.With the combination of theoretical research and empirical research,induction and deductive analysis methods,comparative analysis methods,these research methods are some comprehensive and scientific,which provides a reference for peer research.