On The Strengthening Of The Social Responsibility Of Multinational Corporations In China And Its Enlightenment

The concept of Corporate Social Responsibility (CSR) arose in the 80s last century in the world, and the world wide CSR movements were under way. The Multinational Corporations, as the most benefit undertaker in the economic globalization, started to rectify their strategy in order to undertake their responsibilities. As China's moving into economic integration and globalization, the domestic enterprises would face to undertake CSR actively. CSR, which means that corporations would try their best to maintain the coordination of human rights, health, safety, society and environment, can conquer the passive influence of the economic globalization.From the beginning of our reform and opening, the ratio of absorption of the foreign capital is raising year by year. When lots of foreign corporations came into our domestic market, they brought not only the partly capital which is needed for our country's modernization but also the advanced technique and management experience, at the same this optimized the industrial frame and supplied us with lots of job opportunities. However, we should see this phenomenon reasonably, since some multinational corporations' (MNCs) double standard, it conduced negative influence, e.g. environment pollution, monopoly, unqualified goods and so on. This dissertation concentrates on how to lead the MNCs correctly and make them focus on the CSR, and advise our domestic enterprises to learn from the MNCs in order to improve their competitive ability.This dissertation is begun with the concept of the CSR, and the introduction for the MNCs' cases. Then writer analyze the reason to the situation, also give some suggestion to our government and organizations on how to supervise and control the MNCs. At last of this dissertation, through the analysis for the successful MNCs' cases, the writer conclude the methods, which is suitable for Chinese characteristic, for improving domestic enterprises' CSR.This dissertation is consisted with the below mentioned parts,First, begun with the conception of MNCs, and the introduction of development history of the MNCs' Corporate Social Responsibility, the background and purpose for this dissertation;Second, after the distinction between successful and unsuccessful MNCs' cases, come to the conclusion on the problems of the MNCs' Corporate Social Responsibility;Third, through the analysis of the cases in the second part, come to the conclusion why some MNCs lost the CSR.Fourth, basing on the abovementioned analysis, introduce how to make the MNCs in China concentrate on the CSR.Fifth, come to the conclusion for the whole dissertation and suggestion for our domestic enterprises on how to improve the concentration on CSR.