Research On Development Strategy Of F Automotive Parts Company

Founded in September of 1998 and specialized in manufacturing and sales for automotive parts,F Company has been developing fast both in numbers of its subsidiaries and total sales revenue thanks for the rapid development of Chinese automotive industry in the last decade.Having accomplished in 2007 for “separating auxiliary business from main business through restructuring”,F Company became a mixed ownership enterprise then a listed company in 2011 at Shenzhen Stock Exchange.Faced with the change of enterprise nature and share structure,the topic of how to survive and develop in the keen competition to become a century-lasting-company requiring F Company to establish sustainable development strategy based on its actual situation as well as external environment.Taking F Company as the object of study,this thesis uses strategic analysis tools such as PEST and SWOT etc.integrated with strategic management theory to analyze external & internal environment of F Company in detail meanwhile to show its own strong & weak points as well as opportunities & threats.The strategy is focused on optimal-cost-supplier supported by differentiation for selection of business competition strategy.Through product structure adjustment,market development,organization optimization,R&D planning,employee capacity training,enterprise culture construction,the strategy is ensured for smooth implementation.Having identified industrial opportunities and challenges as well as its own strong & weak points,the thesis is focus on putting forward its general development strategy and goal through analyzing main problems and implementation research through aspects of product structure optimization and human resources construction.