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Research On The Development Strategy In Tengfei Decorative Materials Company

Posted on:2015-12-31Degree:MasterType:Thesis
Country:ChinaCandidate:H Z ZuoFull Text:PDF
GTID:2309330467451947Subject:Industrial Engineering
Abstract/Summary:PDF Full Text Request
The configuration and marketing of decoration is a concept in combination withcreative and comfort. It is a high-end mode of thinking operation. In the subjectiveconsciousness and objective environment, it will become effective boost to the futuredevelopment of domestic industry by putting forward effective plannings to create lifequality for human, which is indoor environment effect of life.With the high-speed development of financial globalization, decorative materialsindustry has become an integral essential elements of the real estate sector under the macroenvironment. Humans will also pay more attention to how to create a cultural connotationof household experience. I made the following analysis and research mainly in thedevelopment process, marketing strategy, social environment and the future prospects ofdomestic outfit industry to make people know better about what is the perfect elementsof conforms to the modern pace of life, and to interpretate a different kind of livingenvironment and aesthetic temperament and interest. The work and research in Tengfeidecoration materials company made a significant achievement. under the effectiveintegration of theory and practice, it will ultimately harvest the breakthrough in the ideaof space design and development to reduce the resistance of the objective factors, andfinally develop the high-end market and create professional marketing model of Tengfeidecoration!...
Keywords/Search Tags:Analysis of development strategy, Strategic management, Cost strategy, Brand strategy, SWOT
PDF Full Text Request
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