Y Company Development Strategy Research

The current environment of enterprise is increasingly complex, changeable, forming a new and more distinct and competitive environment compare to the traditional one. Enterprises’strategic transformation is both domestic and foreign enterprises’way of seeking survival and also an increasingly urgent problem facing the development. How to timely adjust enterprises’mission and strategy according to their internal and external environment, to enable them to adapt to environmental changes, to take use of trends, to create development opportunities, to adjust strategies, to ensure a sustainable competitiveness of enterprises, are the fundamental problems faced by enterprises.In this paper, based on the theoretical research achieved in the current domestic and foreign enterprises management circle, seen from the perspective of strategic management, integrated theory with practices, this article analyzes the sustainable development issue that Y company is facing. It is focused on analyzing the software outsourcing companies’transformation way in the future, as well as to discuss how to reshape business core competitiveness. Supported with specific theory and unsightly analyzes that there is shortage in the existing strategy positioning; considering the prospective development, e-commerce solution and service market demand of internet industry, as well as the comprehensive competence that Y company possesses; On this basis, the article proposed to remodel company mission, adjust the company’s overall strategic objectives, the business unit and functional unit should form an aligned strategic transformation so as to integrate organizational structure, value chain, human resources, reshaping corporate culture etc. as the core strategy transformation implementing measures, meanwhile, to successfully restructure using vertical integration strategy and to complete the transformation from software service outsourcing to e-commerce solution and service. At the same time to provide inspiration to enterprises in the same field.