Research On The Impact Of Small And Medium-Size Innovation Enterprise CSR Over The R&D Investment

Innovation is the soul of a nation,and national innovation is ultimately embodied in enterprise innovation.With the development of economic globalization and the explosion of information technology,the economic environment has put forward higher requirements for the enterprise’s innovation ability.Moreover,the progress of society and the construction of harmonious society both demand the enterprise to actively fulfill the social responsibility which also promotes the enterprises to achieve sustainable development.Therefore,the social responsibility has got unprecedented attention.Studying the relationship between social responsibility and enterprise’s R&D investment not only provides a new theoretical basis for medium-sized innovative enterprises to bear the social responsibility but also help to solve two major issues of bearing social responsibility and lacking R&D investment,which hence provides a new breakthrough for promoting enterprise’s R&D investment and a new thought to achieve coordinated development between the enterprise and the society.Based the above background and combined with the characteristics of medium-sized innovative enterprises,this paper takes the R&D investment as a standard which measures enterprises whether to bear the social responsibility.Firstly,the related literature about the relationship between the social responsibility and enterprise’s R&D investment has been summarized.And the enterprise’s innovation ability and social responsibility have been defined according to the existing research.Secondly,based on the stakeholder theory and the factor analysis method,the evaluation index of social responsibility has been constructed and the evaluation index of innovation ability has also been obtained by combining with the existing research.Then the relationship between social responsibility and R&D investment has been theoretically analyzed.Furthermore,the hypothesis has been put forward and the empirical model has been build.By using the data of the listed companies on GEM from 2009 to 2014 which represent the medium-sized innovative enterprises,the above theory model has been empirically tested,and the results indicate that bearing social responsibility has significant positive effect on R&D investment.But this effect has a lag and achieves the greatest degree in first-stage of the lag.At last,based on the research conclusion,the countermeasures as well as suggestions have been put forward for the government and the enterprises.The main innovation of this article is to evaluate whether the enterprises should bear the social responsibility by taking innovation ability as a standard and standing in the perspective of perspective enterprises,which validates the positive relationship between the social responsibility and R&D investment.The conclusion could guide the enterprises to bear the social responsibility actively,which hence leads to the improvement of the R&D investment.