The Study Of Small And Medium-Sized Enterprises’ Social Responsibility Driven Force And Governance Mechanism

The rapid development of china’s economy not only gives us a better material condition, but also enriches our spiritual world. But everything is divided into two parts, the rapid development of market economy also bring us problems have become increasingly prominent, especially relates to the problem of food safety and other rights of the people’s livelihood. These problems caused by the protagonist-enterprises, its own development are attracting more and more attention. Enterprise is the leading social value creation, involves many stakeholders in the process of its development, employees, consumers, government and the environment have certain responsibilities and obligations. CSR development up to now is not simple as enterprise conscience or moral problem, more is the enterprise survival and development of a kind of responsibility. In today’s particular about the sustainable development of society, the enterprise also inevitably pay attention to and the pursuit of sustainable development, to fulfill the CSR is based on the basic conditions of the society, enterprise is inevitable requirement for the sustainable development of enterprise, to say the CSR is directly related to the survival of enterprises. Therefore, in the enterprise development at the same time to undertake the CSR is the only way for enterprises to achieve sustainable development.Throughout the theoretical research on CSR, most of the studies are focused on the study of large companies, for the study of small and medium enterprises in contrast appears very insufficient. However, the current composition of China’s enterprises, small and medium enterprises is the main force, occupied most of the market share, it is self-evident that the development of China’s economy and society, so the small and medium-sized enterprise CSR issues is very important. In this paper, small and medium-sized enterprises as the research object, probes into the small and medium-sized enterprise to fulfill the CSR of the driving force and the value driving factors, and further integration of the small and medium-sized enterprise CSR driving force as well as the enterprise life cycle, constructed CSR management system for small and medium-sized enterprises, small and medium enterprises hope to better fulfill their social responsibility to provide certain theoretical basis.Overall, this study mainly includes the following three parts of contents:First:The small and medium-sized enterprise CSR driving force analysis. In this section explores the main driver of CSR for small and medium enterprises, CSR of small and medium enterprises driving force model is established, and analysis small and medium enterprises CSR-driven bias factor. The results show that in small and medium-sized enterprises, drive the action of external force to fulfill the CSR mainly from government policy and law, the internal impetus came mainly from the enterprise values and the enterprise economic benefits driven effect.Second:The empirical study of CSR value drivers. On the basis of the small and medium-sized enterprise CSR driven factor, the enterprise life cycle as control variables, the empirical study on the medium and small CSR of driving force and the correlation of enterprise performance improvement, finds out the CSR to promote small and medium-sized enterprise value driving factors. The results showed that:In the early stage, the CSR driving factors have economic benefits, corporate values and stakeholder-driven factors driving factors, growth period of CSR value driving factor is enterprise value driving factors, resource environmental driving factors and the government policy driven factor.Third:Small and medium-sized enterprises CSR investigation and governance mechanism. First of all, study for small and medium-sized enterprise social responsibility consciousness, and then constructed CSR governance mechanism for small and medium-sized enterprise according to the enterprise life cycle. Research shows that both early stage and growth stage of the small and medium-sized enterprises, should fulfill the CSR of the top three is legal, production quality,and environmental protection, at the early stage of small and medium enterprises should strengthen the CSR is to protect the interests of employees, in the growth stage of the enterprise should strengthen the protection of the interests of employees and participating in charity.