Study On The Internal Value Chain Optimization In Changchun Public Transportation Group

Since the 21 st century,based on people’s livelihood,traffic,energy,environmental protection and other aspects,China has issued a "about the opinions of the development of urban public transport priority"([2004] 38)of city construction,on the opinions on some economic policies of priority to the development of urban public transport,"[2006] no.2006(construction),the bus priority as a strategic choice.Bus is a public welfare industry,even rising operating costs,it also to the functioning of the service for the city below cost price.In order to ensure the normal operation of bus,the government must give the bus companies huge subsidies.In this kind of "unconditional fiscal out" subsidy policy,the public transport business no pressure,only pay attention to social benefits and ignore the economic benefits,make the enterprise operating efficiency is low,the serious resource waste and loss increase,thereby increasing the local finance burden.On the other hand,with the continuous increase of China’s comprehensive national strength and the continuous increase of residents’ living standard in our country,our country crowd for bus,subway,airlines and other transport services industry consumer service demand also presented the new features.Along with the pace of life quickens and the improvement of living standards,people on the bus this transportation service requirements are also rising,for the quality of service presented the higher requirements and more diversified needs.Therefore,in order to cater to the development of The Times,meet the demand of mass consumer’s new,bus companies it is necessary to continuously improve its service capability and overall competitiveness.Value chain as a whole enterprise of science from the viewpoint of value creation,make the enterprise can see clearly the relationship between its various activities to create value,which is easy to identify and enhance their core competitiveness.Based on the above analysis,this paper concluded the bus transportation enterprise value chain analysis is a very has the research value.Bus companies,however,the basic value activity is different from manufacturing enterprises,must be taken into account the uniqueness of its industry value chain to build public transport enterprises,so as to explore the competitive advantage to enhance its core competitiveness.Changchun public transportation group,through the case study,this paper discusses the internal value chain and its operation status,in-depth analysis of the group’s internal value chain management exist problems and its causes,and put forward the corresponding optimization scheme,make the group at the same time of pay attention to social benefits,to maximize economic benefits,thus the profit of shareholders.Also hope that can promote the overall management level of Changchun public transportation group;finally achieve the goal of sustained,healthy development.