Study On The Development Strategic Of Shuangliao Jinyin Rural Bank

Since the reform and opening up last century in China,the income gap turns wider between country and town year by year.Economic development presents dual economic characteristics and "Three rural" economic policy problem is prominent.If it is not resolved effectively,our country will be difficult to cross the middle income trap.Besides,economic development will be affected seriously.So the solutions to the rural areas problems,farmer's problems and agricultural problems are necessary.We need to invigorate the rural financial industry.Financial development maturity and financial innovation ability determine the "three rural" economic policy development level in a rural area.The closer relationships between capital and agricultural industries are the higher agricultural development degree and farmers' income will get.The financial industry plays a very important role in the modern economy development.Finance can make capital flow freely like blood,and it is at the core of the various industries development.Jilin Province is a great agricultural province.The rural financial reform is put into practice.And Ji Lin Province is as the first batch to set up the banks in towns,it pushes the rural economy development in villages.That not achieved good social repercussions but made Demonstration effect for other provinces.However,today's development of the economy is rapid,as a small financial institutions,small and medium-sized financial institutions have been supported by national and local policies.Besides the fierce competition in the financial market,it still faced with a lot of development problems to be solved,such as narrow funds source,unclear market positioning,talents' lacking,backwardness of financial technology and so on Shuangliao Jinyin Rural Bank is facing these problems,so it is necessary for enterprises be flexible,basing on the specific environment in the local market,developing a corresponding strategic developmentalplanning and implement the program.The study on the strategic development of Shuangliao Jinyin Rural Bank is to explore some suitable and sustainable developmental ideas.At the same time,the bank give introductions for other banks and towns on the strategic development,it also provide some experience for reference.This paper is divided into four parts.The first chapter introduces the background and significance of the study on the development strategy of the village and village banks.It introduces the research ideas and methods,summarizes the research status and achievements of the development on the villages and towns in the country.The second chapter describes the whole of the villages and towns.This paper puts forward the problems and the causes of the development of banks in the banks of Shuangliaoji Yin Village.The third chapter is about the strategic environment.The overall analysis,the external environment analysis is from the legal policy,economic factors,social environment and technical factors are to use the PEST analysis function.The internal environment analysis law is from the asset operation and the company management ability is to start to do the analysis.And analyzes the advantages,disadvantages,opportunities and threats when they faced by the bank of Shuangliao Jinyin Village in the course of business development.The fourth chapter is about the development and implementation of the bank developmental strategy of Shuangliao Jinyin village.It based on the previous analysis and the development strategy goal is established,and the fourth strategic choice is obtained by SWOT analysis.Combined with the actual development of the village bank,the characteristics of the local rural financial market,are to determine the Shuangliao Ji Yin village development strategy portfolio.It developed a number of development strategies for the protection measures.At the end of this paper,the development strategy and scheme of Shuangliao Jinyin village are summarized.