Analysis On The Factors Influencing The Competitiveness Of Forest Tourism In Heilongjiang

In recent years,tourism has become a national strategy.Since the 2009-2016,seven years successively promulgated the "tourism law of the People's Republic of China",opinions of the state council about accelerate the development of tourism,the tourism safety management measures for its enough to embody the national tourism has risen to a strategic level.Heilongjiang province is located in the northeast of China,the northern and eastern ends of the Chinese territory are located in the province,the north and south across the 10 latitudes,the 2 heat zones;things across the 14 longitude,the wet area of the 3 Heilongjiang province is the largest area of Chinese,forest volume,most state-owned forestry the most concentrated provinces,the forest across the cold temperate zone,temperate zone,relative humid climate,precipitation is relatively stable,the solar radiation is rich in resources,is one of the main distribution area of concentration of forest resources in china.Excellent geographical location and unique natural environment make Heilongjiang forest tourism become one of the important driving forces of economic development.The development of forest tourism in Heilongjiang province since 1980 s,due to the forest tourism competitiveness of Heilongjiang Province,tourism competitiveness in Heilongjiang province were analyzed,and provide reasonable suggestions for the future development of forest tourism in Heilongjiang province.First of all,Heilongjiang forest tourism as the experimental object for research,and in the study before and at home and abroad on the theory and theory of forest tourism to learn and understand.This paper defines the concept of forest tourism and tourism competitiveness,and lists the theoretical basis for the study of the factors affecting the competitiveness of forest tourism in Heilongjiang province.Secondly,this paper introduces the development of forest tourism in Heilongjiang province.Through the questionnaire survey summarizes the five major factors that affect the competitiveness of forest tourism in Heilongjiang Province: product factors,technical factors,management,and the level of analysis result shows that the primary and secondary contradictions,determine the key factors influencing forest tourism competitiveness.Thirdly,combined with the key factors of empirical analysis,this paper analyzes the causes of the competitiveness of forest tourism in Heilongjiang province.Finally,the development of forest tourism in Heilongjiang province is put forward by drawing on the experience of other domestic Forest Park.This study proposes to promote the development of forest tourism in Heilongjiang province.the suggestions mainly include: according to the demand of tourism scenic spot planning and construction of the Internet infrastructure maintenance;the enhancement and improvement of the scenic forest;forest area of new product development with continuous innovation of products as much as possible at the same time;scenic spots to meet a variety of consumer preferences with emotion;as the main consumer,improve tourist satisfaction;improve the safety awareness of staff,safety management of equipment upgrading;strengthening the policy support,to ensure the effective implementation of forestry related policies;using micro-blog marketing,enhance brand awareness.