Feasibility Study On Project Investment Of SN Jewelry Experience Pavilion

The jewelry industry has a long history and occupies an important position in the economy.Now our country has become the world's largest jewelry consumer market.In the recent 3 years,however,China's jewelry sales fall rendering of precipice.As a result,the jewelry industry is entering into the integration upgrade stage.We must explore a new business model of the jewelry industry if we want to be an impregnable position in this industry.SN jewelry experience pavilion project develop the new business model on the basis of the traditional jewelry business.While it still need to have a more comprehensive feasibility research and more financial support to put into operation.Therefore,the purpose of this article is not only to provide the reference that if the SN jewelry experience pavilion is investment feasibility or not for the investors,but also provide advice for SN jewelry experience pavilion on marketing strategy,pricing,marketing channels,etc.The research contents of this article include industry feasibility analysis,market feasibility analysis,technical feasibility analysis,environmental feasibility analysis,financial feasibility analysis,sensitivity analysis and risk analysis.Among them,the industry feasibility analysis,technical feasibility analysis and environmental feasibility analysis part mainly using the qualitative research methods.Meanwhile,market feasibility analysis,financial feasibility analysis,sensitivity analysis and risk analysis part mainly using the quantitative research methods.In this article,the innovations embodied in two aspects: On one hand,the research object of this article is SN jewelry experience pavilion which is a for-profit project different with engineering projects;On the other hand,this article has carried on the innovation in the content.First,This paper analyzes the competition structure of jewelry industry based on the "Michael Porter's Five Forces Model".Second,The prediction of the target consumer group applied the Contingency analysis method.At last,Use the marketing mix strategy as the important content of market feasibility analysis.This is also an important innovation point of this article.Through a series of research,this article concluded as follows: SN jewelry experience pavilion project investment is feasible.The payback period is 3.94 years.The net present value is far greater than 0.During the calculating period it can receive a good investment benefit.The growth rate of IRR is greater than the capital.On the whole,SN jewelry experience pavilion project can not only meet the demand of investors' profit,but also can provide individuality demand for consumers.What's more,it can make a certain contribution for social development.The project has a considerable development prospects.