Economic Research On China’s Jewelry Appraisal And The Development Of Jewelry Industry

Gemology is very closely linked with the market discipline; jewelry industrial economy is an important aspect of the gemology study. Jewelry industrial economy using theories and methods of industrial economics investigates, studies and makes statistical analysis on various aspects of history and current situation of the organizational structure, industry layout, market and industrial policy of the domestic and foreign jewelry industry. Based on an empirical study of the advantages, disadvantages, development opportunities of China’s jewelry industry,this paper puts forward the problems in the future development of jewelry industry, explores and predicts China’s jewelry industry development prospects for the future, which provides theoretical basis and direction for the development of jewelry industry.According to industrial economics, jewelry industry includes three major dimensions:the investigation and development of jewelry resources, jewelry processing and jewelry sales market, which is the most important in this industry. Because of the late start of jewelry industry in China, this new industry has the chance to develop rapidly only since the reform and opening up, and jewelry itself as a high-end consumer goods has a special and unique characteristics, so few people take jewelry as an independent industry to study. Besides, it’s also in lack of systematic and comprehensive investigation and research on the organization structure, layout and industrial policy. Few scholars systematically analyze the development of this industry and the existing problems from the perspective of industrial economics, nor to explore and forecast the development prospects and direction of the jewelry industry. According to the experience of the development of jewelry industry in the developed countries, we can conclude that the current development of China’s jewelry industry has entered a very important historical phase. In particular, since Chinese new administration accelerated the transformation of economic development mode, China’s economic growth has entered a new norm, all of which provides new opportunities for the development of China’s jewelry industry. It’s imperative to seize the opportunity to change the past extensive management mode to meet the needs of the new economy development. This paper is based on this idea. Based on a market investigation of four jewelry industry clusters like Beijing, Shanghai,Guangzhou, Shenzhen, another investigation of jewelry processing enterprises in Guangdong, Jiangsu, Henan, etc.,a comprehensive research on jewelry sales related public or internal various statistical data, and of the research literature, this paper redefines the jewelry industry in China. Through this vein, this paper makes a systematic and complete revisit on the historical process and current situation of the development of jewelry industry in our country since the founding of the PRC. Based on statistical analysis of the consumption of jewelry in China and elastic analysis combined with exponential smoothing analysis, this paper presents the predicted growth trend of jewelry consumption in China, and the forecast target increases from 829 billion Yuan to 1200.6 billion Yuan in 2020, which is a sizable increment. Based on the SWOT model, this paper analyzes the advantages, disadvantages, opportunities and threats of jewelry enterprises in China, and lays down the strategies to seize opportunities to accelerate development, to integrate resources to build industry leading enterprises, to strengthen the spread of culture throughout the world, and to accelerate the industry consolidation,while eliminate a number of non-standard,low income, small businesses, etc. This paper analyzes the relationship between leading enterprise and the industry clusters, applies DEA model to analyze the performance of listed jewelry companies in our country such as Eastern Gold Jade, CHJ Jewelry, Lao Feng Xiang, and uses the BCC model to make suggestions on the investment and the scale expansion of listed companies. Based on the theory of industrial cluster lifecycle, by making an in-depth investigation and analysis on the development characteristics of the three major jewelry industry clusters in China, and analyzing the domestic jewelry sales in China, especially that after the 2008 global financial crisis, this paper suggests the followings as the key to promote the upgrading of the industrial chain: incorporating the construction of a capital, technology and brand innovation industrial base, establishing a multipolar development pattern, and constructing the institutional environment for the development of China’s jewelry industry and expanding the degree of product differentiation. From the perspective of global value chain, the development of China’s foreign trade of jewelry industry is analyzed, and the development patterns of jewelry industry in Italy, Thailand, South Africa, India and China has been classified from the industrial structure and layout, control mode, development strategy, the advantages of factors, the size of the scale, etc. Finally, this Paper proposes several policy changes, including setting up scientific jewelry industry development, improving the jewelry industry institutional standards, reducing the jewelry industry duties and taxes, introducing active guidance of administrative departments and industry associations, producing personalized production and creating characteristic brand, and strengthening the industry concentration degree, building leading enterprises, investing more to seize high-end market, etc.