Based On The User Experience Value Of Jewelry B2c Business Model Innovation Research

The industry was widely predicted that until2015, the total of the jewelry market inChina and India will equal the U.S. market. And China will be the world’s largest andpotential market in the future. However, Chinese jewelry market is far from mature; theIndustrial concentration is very low; the needs is huge but the supply chain is a mess,the market has been seriously segmented. In this regard, the industry expected that thelarge jewelry companies will accelerate the integration of upstream and downstreamresources, and actively explore the market net sales. With the rapid development ofInternet e-commerce business models, the structure of the entire industry value chainhas huge room to improve.Professor Luo Jiade mentioned that the trend of symbolic consumption-consumption is not only for buying useful things, but also for consumers to locate theirown label. It seems the entire jewelry industry value chain of electronic commerce is farfrom reached a mature state.This paper is to address the problem above, used jewelry B2C business model asthe research object and based on the in-depth analysis and mining the value of userexperience to give a clear view of jewelry B2C business model innovation andexploratory research. This paper contents:1. the advantages and disadvantages of jewelry B2C business model: Strengtheninteraction between sales companies and consumers therefore users can choose productsaccording to his be fond of.2. the analysis of based on Jewelry B2C business model’s user experience value:Users create memorable experience, and use the experience to seize the user’s attention,and finding new products for the survival value and space.3. the analysis of Jewelry B2C business model innovation: making jewelry andhuman emotional a perfect combination to create such a platform which gives users thebest product experience and the highest users value4. the implementation of jewelry B2C business model innovation: Building userdatabase to lets users get the best shopping experience.