Theme Park Staff Service Quality Improvement Research Based On The Happy Service Concept

Theme park competition intensified,the pursuit of staff service quality improvement has become an important aspect of enhancing competitiveness.At present,there are abundant accomplishments about service quality at home and abroad.Most research is focused on the evaluation of service quality and service quality,or tourist satisfaction.When it comes to driven antecedents of service quality,the related research is very limited.Therefore,it has both theoretical and practical significance to study on service quality for employee.The article begins with basic theories which related to the service quality and defines the related concepts such as the quality of service,and analyzes the status quo of the service quality for employee in the theme park.At the same time,based on the theory of service quality and the theory of service profit chain,the model of service quality for employee is constructed.On this basis,to prove that the positive relationship between employee happiness on employees' service quality,this paper chooses Fantawild in Zhengzhou as the empirical study.The data collected by field investigation and questionnaire survey,and analyze it by structural equation model.The key point is the degree to the employee happy influence on the quality of service.Finally,based on the concept of "happy service" and the empirical results,this paper puts forward some suggestions to improve the service quality of employees in the theme park from the double perspectives of enterprises and employees.