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Is It Worthy To Making Employees Happy To Work?a Case Study From7Daysinn

Posted on:2012-12-16Degree:MasterType:Thesis
Country:ChinaCandidate:K LiangFull Text:PDF
GTID:2249330377954372Subject:Business Administration
Abstract/Summary:PDF Full Text Request
After a short period of thirteen years or so the development of the domestic economy hotel chain has experienced from scratch, from small to large-scale stores, chain, market-oriented transformation of the operation, of which, such as homeinns,7daysinn, the Htinns as the representative of the domestic well-known economy hotel chain within a short span of time, have already landed in the United States capital market. Small-scale private enterprise to become the U.S. capital market listed company, China’s economy hotel development is China’s hotel industry continues to rise slowly star, has become the domestic hotel industry continues to mature as an important sign, on behalf of the Chinese hotel industry toward industrialization, large-scale trends.Small-scale private enterprises to become listed on the U.S. capital market companies, economy hotel chain was able to get the recognition of capital markets, in essence, is the outstanding performance of their business data, and consumer satisfaction with the quality of hotel service is excellent and recognition operation of the fundamental guarantee. Economy hotel chain as a service-oriented industries and one of its quality of service must be the key to their business. Whether it is listed on the economy hotel chain or brand not listed on the economy hotel chain in the scale, the development and expansion of the chain process, quality of service will play a crucial role.In this context, the study based on previous studies, the results of the theory and practice, focusing on the economic chain hotel staff happy working on the quality of hotel services, by comparing the different feelings of happiness were employees performance and working conditions in the service will the difference, come to conclusions of the analysis, and hopes to expand the depth and breadth for the economic chain hotel for future business development of the proposal reference. With the object of study selected from the need to have industry representation, the breadth and the principles of homogeneity in the depth of the economic chain hotel comparison and selection, this study chose the economy hotel chain7Days Inn in the industry hotel as an example of the study, staff of7Days Inn happy research and analysis work.This study mainly includes five parts:The first part is introduction. This paper introduces the research background, and academic research purposes and applied research on the significance of research methods to study the technical route, innovation and research limitations and so on.The second part is related to domestic and international literature review and definition of the concept. Mainly by domestic and foreign literature, the "happy" concept to define, as well as the impact factor of joy, happiness index measurement and research and design work covered in this article affect the happiness factor questionnaire items; the concept of service quality and economic hotel chain to define the concept of quality of service, and in this study, based on the concept of service quality perception and quality of service economy hotel chain to define the concept of perception, quality of service perceived by the final evaluation of the research, design services related to this article will evaluation of the questionnaire items;The third part is the operational definition description. In the literature review, based on the proposed instructions on the descriptive analysis, data modeling shows that Likert scale study using the instructions and the selection and description.The fourth part is the statistical data analysis. Including questionnaire design and distribution, and the results of descriptive analysis, T test analysis and results. In this study the literature of law and through law-related field research literature and field survey data collection.Through a period of time the object of the research site visits, carried out the questionnaire design and questionnaires issued fully recovered. According to this research and content analysis of needs, analysis, select a descriptive analysis of the frequency, mean, mode, and standard deviation indicators are the basic information on the respondents to analyze the data; by T-test, the employees are reflected in the different feelings of happiness and willingness to serve on the working status of significant differences were analyzed.Part V is the conclusions and recommendations. According to analysis by the SPSS software statistical results obtained, are given descriptive study’s conclusions and recommendations, T test of the conclusions and recommendations.The main research meathod of the study are:literature survey, questionnaires survey, statistical analysis and example analysis.This article will survey collected data were analyzed by SPSS software, data analysis based on the conclusions drawn were a happy people, unhappy staff and general staff will work on the working conditions and significant differences found happy employees and unhappy employees, between employees happy employees and the general willingness to work on and work in the state to show significant differences. Obtained on the economy hotel chain operator helpful suggestions: real hotel employees happy is to improve the quality of customer service an important tool, but also an effective way to enhance customer satisfaction, it is recommended in the enterprise development process, attention to Raising Happy employees, to create a happy atmosphere of the hotel work, will work with staff performance incentives linked to happiness, to achieve the customer, business and the employees win.
Keywords/Search Tags:Economy Hotel Chain, Happy Staff, Service Quality, Suggestion
PDF Full Text Request
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