Feasibility Analysis Of Weather-based Index Insurance Promotion

Agricultural promotion is crucial to facilitate commercialization of agricultural research fruits and ensure agricultural productivity.Disaster prevention and relief is an important topic which attracts massive researchers because China is a country suffers frequent natural calamities.Weather-based agricultural index insurance can safeguard economic interests of farmers who are also the beneficiaries of agricultural promotion.The fruits of China's weather-based agricultural index insurance research and marketing,along with the progress of the service depend on the demands of this specified insurance product from the farmers.The study carries on an investigation among 406 farmers in 22 villages and towns and 48 administrative villages located in the six main agricultural area of production including Tongzhou District,Shunyi District,Changping District,Pinggu District,Miyun County and Yanqing County.A total of 406 copies of questionnaires are acquired from the respondents.Among them,400 are valid questionnaires.From field trips aimed at studying the demands of weather-based agricultural index insurance products from the farmers in Beijing's major grain producing areas,we analyzed the main driving factors behind the farmers' demands for the insurance product.We offer strong evidence for local authorities to launch policies regarding to the insurance product and our findings provide firm support for insurance companies in the areas to carry out their marketing work for the product,which is highly relevant to further agricultural promotion in the rural areas.On the basis of potential demands of the insurance product from local famers,we pinpoint key points and guidelines for the product promotion.Building on characteristics of the local farmers,features of local agriculture and environmental factors,we analyze the reasons behind local famers,demands for the insurance product.With the help of Logistic regression model,we track down the major reasons for this matter.Understanding potential demands of farmers and the major reasons for this matter is conducive for governmental organs of all levels in China to distribute agricultural resources more effectively and to facilitate agricultural promotion incentives.Many researches show that,only through building a new type of agricultural promotion system with local authorities,setting up a framework for this work,increasing investment in agricultural research,implementing more well-designed relevant policies,and a close cooperation from basic-level governments,insurance companies and research institutions,can we boost the promotion of the insurance product and improve the overall quality.In doing so,we can ensure a more effective agricultural promotion and safeguard farmers,fundamental interests.