Greenhua Company Green Business Competition Strategy Research

Attention to environmental governance,build a green humanistic home "to guide the concept of human construction of the environment is more and more to be achieved in our daily life.Not only beautify our living environment,but also improve our taste of life.With the rapid development of the national economy and the rapid development of urbanization process,beautify the city environment,management of haze refreshing air and wind and sand control ecological restoration,landscaping plays an important role in urban construction and economic development.Many of the green garden enterprises are quietly born,the competition between enterprises is particularly intense.This paper will be green garden company which is my workplace as a research object.First of all,the analysis of the status of China's green industry,combined with the situation of green company found the strategic aspects of the problem.From the strategic point of view,using SWOT model and Porter five force model to analyze the company's external environment and external conditions and industry competitive environment.Analysis and consolidation of green China in the development of green opportunities and threats and strengths and weaknesses,the right to develop development strategies,including the overall strategy and business strategy,according to the target design strategy focus and implementation path.Finally,the design of the corresponding safeguards for the strategy.Finally,for the current situation of Green China,summed up the specific core competitiveness of the cultivation of countermeasures.The use of differentiation strategy to achieve beyond the opponent,focusing on management,channels,talent and financing to achieve the four models.At the same time,enhance the core competitiveness of enterprises,strengthen human resources management,establish and improve the management system.Through the increase of scientific and technological innovation,change the concept of marketing,building a corporate culture and so on to protect the implementation of competitive strategy.This paper describes the strategic theory and related research tools.In this paper,combined with the actual case to start a detailed in-depth research and demonstration.This research has played a supplementary role in the strategic management research system,but also can accumulate some research experience,can be more targeted to follow-up research.Therefore,the research on the strategy of garden enterprises is of great theoretical and practical significance.