Research On Development Strategy Of BJ Medical Equipment Co

With the improvement of social health awareness,the medical device industry has developed rapidly."13th Five-Year" period as a medical equipment industry,a major historical opportunity period,China’s medical device industry will have a greater impact on the further developm ent.In such a political,economic,cultural background,BJ company where the medical device industr y has great prospects for developm ent.Founded in 1996,is engaged in a medical devi ce research and development,production and sales enterprises.At present,BJ companies face many opportunities for development at the same time,but also face th e fierce competition between medical equipment business pressure.Need to identif y the dire ction of progr ess in order to sustainable development.The main purpose of this paper is to de velop a practical developm ent strategy for BJ companies.The f irst chapter is the intro duction part,introduces the rese arch background and significance,the research content and the m ethod.Chapter 2 is the theory of enterprise developm ent strategy research.Chapter 3 analyzes the internal environment of BJ company,analyzes the external environment by using PEST analysis method,and analyzes the advantages and disadvantages of the company and the opportunities and threats faced by SWOT method.In the fourth chapter,the development strategy is formulated,the development strategy is formulated on the basis of the previous environmental analysis,and the development strategy of BJ company is selected according to the vision and de velopment strategy of the com pany.The development strategy is determ ined to realize the developm ent strategy goal The Chapter 5 is the im plementation and prot ection of the devel opment strategy,puts forward the im plementation process of the development strategy,and establishes the safeguard measures so that the development strategy can be effectively implemented.