Study On The Strategy Of DR Medical Technology Company

With the rapid development of the study for Life Science Technologies,medical device industry has a solid foundation.After China's full implementation of medical reform,it will provide new impetus for the development of the medical device market.The strategic planning of medical device manufacturers is important for the development of the company.DR Medical Technology is a 25-year-old medical device company.The choice and implementation of DR's strategic development play a decisive role in the long-term development of the company.According to the background of medical device industry development and the political,economic,social,and technical factors of the external environment of the enterprise,the whole medical device industry have improved prospect.Through the analysis of the five-force model of the company's environment,the company conducted a comprehensive analysis of DR's horizontal competition,potential threaters,potential substitutes,and the bargaining power of upstream and downstream suppliers and distributors to clarify the core competition of the company.Force for many years of scientific research into a strong independent intellectual property rights.With the implementation of relevant national policies and the improvement of medical technology,the market has a large demand for medical devices.Combining the analysis of multi-dimensional factors such as the company's own advantages and the overall external environment,the SO strategy was selected.In order to ensure that the company's strategy meets the actual needs of development,measures such as increasing scientific research input,subdividing product markets,improving marketing strategies,and strengthening after-sales services are adopted,and financing channels,organizational structures,industry talents,and marketing capabilities are expanded by expanding financing channels.Such safeguards ensure the viability of corporate strategy implementation.Hope that the conclusions of this paper will contribute to the long-term development of DR Medical Technology.