Study On The Innovative Factors Of Tea Business Model Based On Internet+

With the continuous development of information technology,"Internet plus" has become one of the hot spots.Enterprise as a profit-oriented organization,its goal is to achieve the key innovation,and its fundamental innovation lies in the business model innovation.Business model innovation is the enterprise innovation management mode,to achieve the basis of technological innovation.In the context of today's times,enterprises in order to achieve sustainable development,access to excess profits must rely on the Internet + new business model,coupled with living in the Internet environment,the establishment of a new business model for the future business future Improve the competitiveness and profitability has important theoretical and practical significance.Based on the above background and problems,this paper chooses the Internet-based tea industry business model innovation as the research object,mainly using quantitative and qualitative combination method.First of all,through the literature review summarized the business model and business model innovation on the existing research results,while introducing the Internet + and Internet + business model connotation and related research,as well as business model innovation factors.Then,the paper analyzes the business model of Wuyuan tea enterprises and the influence of internal and external factors in this process,and uses SPSS statistical and analysis software to analyze the internal and external factors and the internal and external factors.Business model innovation and the regression analysis,the results show that the author of the internal and external factors are related to the business model innovation and positive correlation.Finally,the paper puts forward the corresponding countermeasures and suggestions on the business model innovation of Wuyuan tea enterprises at the enterprise and the government level respectively.