The Influencing Factors Of Business Model Innovation Of Transnational Corporations

In the history of human development,every advance has been caused by innovation.Innovation promotes the development and progress of the times and is synonymous with the new era.Therefore,in the "national entrepreneurship,mass innovation" today,whether enterprises are innovative,how to create the key link to determine their survival and development.With the development of global economy,the economic market of enterprise competition has spread from domestic to international,and competition has become more complicated.Under the background of economic globalization,multinational companies occupy the important position of the international financial market,and the surrounding business model innovation has become multinational company listing,the important issues of MNC's business model research,not only has theoretical significance,also has practical significance.First of all,through the understanding of the research background,theoretical significance in the study of mining in this paper,and the time significance,on the basis of previous studies,combined with the characteristics of the research object,this paper summarizes combed in this paper,the research contents,methods,and build a theoretical framework,and then through the quantitative analysis to supplement to the theory,testing and analysis.Secondly,qualitative analysis is to summarize the external and internal influencing factors that affect the innovation of transnational business model after searching for relevant literature.Through the case study and summary,the influence of external factors on the innovation of business model of multinational corporations,four factors are selected in this paper: general technology,culture of host country,market demand and market competition.The influence of internal factors on business model innovation of multinational corporations This paper selects two factors,namely organizational learning ability and entrepreneurial spirit,and analyzes their influence direction on business model innovation of multinational corporations according to different influencing factors.Thirdly,in order to verify the influence of these factors on multinational companies,this paper selected Dell(China)co.,ltd.as a sample for research.In order to satisfy the accuracy of the content validity of the survey questionnaire,this paper designs the survey questionnaire on the basis of the research results of domestic and foreign scholars.Through investigation and research samples,the combination of using SPSS18.0 and AMOS21.0,using factor analysis and structural equation model for statistical analysis of data collected by test in this paper,the research hypothesis: Firstly,market demand and competition have a positive influence on TNC business model innovation.In the validation model,market competition has more influence on TNC business model innovation than market demand.Secondly,it has positive effect on the innovation of TNC business model because of its organizational learning ability and entrepreneurship.Third,innovation by TNCs in their business models can enhance the competitive advantage of TNCs.Finally,it is known through qualitative analysis and quantitative testing that TNCs can improve their competitive advantage by innovating business models.Therefore,in order to improve the competitive advantage of the company,we can draw some suggestions about the management of transnational corporations from the factors that influence the innovation of business model: first,find the market competition and increase the innovation way;Secondly,we should pay attention to the culture of the host country and form "localization" management.Third,accurately positioning the market to meet consumer demand;Fourth,enhance the enterprise innovation ability to increase the enterprise's comprehensive strength.In the end,the paper summarizes the existing defects in the study and the ways to remedy them,as well as the prospect of future research in this field.