Research On Personal Credit Business Transition Of Commercial Banks Under Internet Finance Mode

With the rapid development of the Internet era,Internet finance has expanded from the initial third-party payment business to credit,risk control,big data and other fields in depth.Financial technology plays an increasingly critical role in the modern financial system.Through the dislocation competition with the traditional financial system,Internet finance has established a new financial service system which is different from the bank account,changed the supply pattern and mode of the traditional financial service,and expanded the width of the traditional financial market.In addition,Internet finance also makes financial services truly inclusive.Financial services can not be limited by geographical,time,career,income,asset and other factors,so that ordinary people can also enjoy accessible financial services.Obviously,the development of Internet finance has also broken the monopoly position that banks provide financing services,which has a huge impact on the traditional personal credit business of commercial banks.This paper first analyzes the theory of personal credit business transformation of commercial banks under the Internet financial model,briefly describes the development trend of personal credit business and Internet finance of commercial banks,demonstrates the cost,benefit and risk control comparison of traditional personal credit of commercial banks under the Internet financial model through case and data analysis,and demonstrates the necessity and feasibility of transformation.Secondly,this paper will take CDSN bank as an example,briefly describe the basic situation of CDSN bank,make an in-depth analysis on the profile,structure and characteristics of personal credit business of CDSN bank,and elaborate the transformation motivation from the development opportunities and challenges faced;finally,from the transformation process,product transformation,risk control transformation,technology transformation,organizational structure and other aspects of the interconnection of personal credit business of CDSN bank This paper analyzes the transformation of online finance,and discusses the problems and bottlenecks encountered in the transformation,as well as the rationalization suggestions in the transformation.This paper will also provide reference,reference and reflection for more traditional commercial banks in the transformation of personal credit business under the Internet finance mode.This paper argues that in the context of Internet finance,the transformation of personal credit business of commercial banks is imminent,which is not only a passive response to fierce market competition,but also an active transformation of self innovation.From the perspective of transformation,transformation has long been not a simple optimization and upgrading,but a reconstruction of thinking and an iteration of technology.From the perspective of transformation direction,traditional commercial banks should combine traditional credit online and online technology to offline business empowerment in the transformation direction,so as to truly realize business transformation and win market and customers.In addition,business transformation is fundamentally a comprehensive transformation of the system.Supporting systems such as decision-making mechanism,organizational structure,and scientific and technological forces need to be transformed at the same time to ensure the success of business transformation.