Research On The Innovation Mode Of Personal Credit System In The Internet Era

With the development of Internet,the traditional industries of our country have changed greatly.Among them,the changes in China's traditional financial industry brought by the arrival of Internet era is the most impressive.Currently,the rapid development of Internet Finance has become a new commanding heights in the financial field.Compared with the rapid development of Internet Finance,the current credit construction is lagging behind obviously.The development of Internet Finance put forward new requirements on Chinese personal credit construction.So it is imminent to strengthen the construction of this area.A variety of cutting-edge Internet technology has emerged in the Internet era.Some Internet enterprises broke the traditional thinking and conformed to the trend of the times,applied the Internet big data & cloud computing technology to the field of with personal credit,and finally realized the big data Internet credit.Compared with China's central bank credit system,although Internet credit is still in the primary stage of development,but this new credit model provides a new idea for the personal credit construction under the new economic state,which is also the core issue of this paper.This paper makes a detailed discussion from the aspects of theory and practice.This article is divided into five parts: the first part is the introduction,mainly introduces the research background,literature review,research ideas and innovation.The second part is the introduction of relevant theories,mainly sorting out the meaning of personal credit and personal credit system,and then expounds the transaction cost theory and information asymmetry theory.The third part mainly analyzes the domestic and foreign individual credit information model,and then summarizes the defects,including the narrow scope of credit information,the poor timeliness of credit information,and the weak data processing ability.The fifth part is the focus of this paper,this part puts forward the innovation model of our modern personal credit system—“multi system convergence and information sharing under the guidance of the central bank”.And we designed the basic framework of the model,namely,"one center,three subsystems,full coverage of supervision".At the same time,it is pointed out that the main restrictive factors for the construction of this model are imperfect regulations,unclear positioning,imperfect information protection mechanism and backward standardization of credit investigation,and finally puts forward some countermeasures and suggestions.In general,we put the "Internet +" as the starting point.We analyzed the domestic and foreign traditional personal credit model,then we also creatively studied the coupling relationship about "Internet + personal credit".We have analyzed how to combine the Internet big data information and the traditional credit investigation model.Then,we design a new model of modern personal credit which integrates Internet technology,and has made great influence on the further improvement of China's modern personal credit system in theory research and practical exploration.