The Research On Corporate Culture For Chinwhiz

Shandong Asia Pacific Chinwhiz Group Co.,Ltd.(hereinafter referred to as Chinwhiz)is a full-supply-chain enterprise,who has made all its efforts on processing professional feed,healthy farming and making safe foods.Since the establishment of the company in 2004,a set of corporate cultural system and core values,characterized as "Love Positiveness Innovation and Win-win",have grown up day by day.Recent years,in order to realize a successful reform and a sustained increase,Chinwhiz feels its developing difficulties and makes itself strategic adjustments,due to the national macroeconomic policy direction,industry market and itself changes,agribusiness and food industry severe fluctuation and an increased competition among the enterprises.The construction of enterprise culture must be improved so as to adapt to this change and match the strategic implementation with the enterprise management in the new context.The organizational cultural construction of Chinwhiz,on the basis of the combination of the organizational culture,test theory and research findings,is tested and estimated by Denison Organizational Cultural Model.Chinwhiz organizational culture,characterized by the entrepreneur leadership,the industry ambition and passion and the attitude toward learning,has built its own cultural system,but still mismatch with the strategic planning in strategic agreement,customer orientation,internal vitality and internal service.This paper,drawing the excellent experience from the modern organizational culture theory and cultural construction inside and outside the industry,will put forward measures to build organizational culture,the main measures are:Firstly,Chinwhiz career theory program shall be built.Besides the mainstream culture of the organization,the establishment and improvement of value orientation accord with mainstream culture and code of conduct and system served for management and operation shall be built in the meanwhile,thus forming Chinwhiz career theory,which would be regarded as the core value of culture and served as a tool for propaganda.Secondly,it is necessary to establish a cultural implementation scheme featuring on "interest orientation".Combining with the company’s integration and low-cost strategic planning,a culture-oriented stage appraisal framework,remuneration system optimization model,and employee career development channel and internal business incubation model shall be constructed.The combination of cultural values and the employees’ bread-and-butter interests has a deep value in staff behavior,management and system.Therefore,culture implementation can perfectly match with the management and strategy of the organization.Thirdly,it is vital to built a protective system of "leadership attention,organizational support" for culture implementation.Based on the integration of Chinwhiz low-cost strategic direction and management and the present corporate culture status,highly focus and mutual concern of entrepreneurs and senior officers to establish a professional and vocational culture team,a set of financial budget support scheme,information integration support and other aspects of supporting work systematically boost the implementation of corporate culture.