The Study Of Development Strategy For AY Pipe Company

Green development concept was decided as one of the five big ideas in the Thirteenth planning advice,which will undoubtedly have important influence on our country enterprise's future development way.At the same time,in August 2015,the general office of the state council issued A guidance on promoting the construction of urban underground pipe gallery,which supply a great development opportunity for AY Pipe company.On this background,the future development strategy of AY Pipe Company has carried on the detailed discussion in this thesis.First of all,this article combed the literature home and aboard about the development strategy of the company,and laid a theoretical foundation for further research.Then the company's internal environment was studied respectively from the AY Pipeline company introduction,product and technology in recent years,the company's operations and the resources gain from the parent company in detail.In addition,the external environment ware discussed using PEST model and five-force model.Based on the above,this paper found the SO strategy is best for the future development with the SWOT and QSPM tool analysis,namely the AY pipe company should choose development strategy with differences as characteristics.According to the company's strategic vision and concrete target,this paper discussed the measures for the implementation of the strategy.And the potential risk and the corresponding countermeasures ware discussed during the process of implementing strategicThis research conclusion has an important guiding value for AY company development strategy formulation and has a certain reference significance for the related enterprise strategy formulation at the same time.