The Business Development Mode Analysis Of Private Banking

China started late on private banking.Due to scale advantage,sound reputation,and great adaptability of Chinese market and consumption habits,Chinese large banks are able to effectively integrate private banking services and conventional business banking services.In terms of business development,large banks are also able to fit in with the growth of Chinese economy,and to keep expanding themselves.Chinese private banking has been exploring appropriate management model as it is developing.The current development level of Chinese finance industry determines the fact that business implement cannot surpass the mass retail in terms of banking services.However,in developed markets around the globe,private banking mainly adopts a strategy that independent private banking and business implement share the same importance.Under such circumstance,the thesis argues that Chinese joint-equity banks can try to allow mass retail or business implement department to lead private banking services according to the actual condition.No matter which business model a bank chooses,it should explore a development route that suits well,persisting in the core philosophy and value.By so far,Chinese private banking has applied product-driven model,financing-driven model,consulting-driven model,and comprehensive development model,whichever is the result of adapting the market,and is only applicable in particular phase of business growth.These models will be improved in the evolution of financing industry.Chinese banks are designing new wealth management models through innovating corporate culture and enriching product line-up.Via collaborating with investment banks,they also seek to improve private banking service with financial leverage.In this sense,how to utilize the international experiences in terms of the collaboration of private banking and investment banking becomes a forward-looking topic in the industry.A few questions have been emerged as private banking extending the business,and hopefully they can be solved during the development of private banking itself.In order to significantly propel the growth of private banking,Chinese banks need to refine current banking services,improve personally customized services,pay more attention to information system and Big Data,and strengthen product/service features.Meanwhile,Chinese banks can also allow some financial consulting services to be outsourced,need more professional customer manager team,break through the institutional limitation,and improve value-added services,corporate structure,product development and capacities of asset management.