| The need for agricultural information agricultural enterprise culture based on agriculture-related information of agricultural enterprises increased the building of enterprise culture, and achieved more positive results. Agricultural Information in promoting agriculture in the process of corporate culture, the cultural construction of agricultural information agricultural enterprises to build a preliminary implementation strategy of cultural construction and development. Yet on the other hand, although agricultural information corporate culture of agriculture has achieved positive results, but from the scientific, systematic requirements there is a great distance, in the actual construction and implementation process, there are many problem to be improved, mainly as follows: First, the concept of scientific and cultural construction, lack of social responsibility of shaping; and second, the slogan of the corporate culture, lack of institutional culture of systematic construction; and third, to build cultural visual identification system unreasonable, the lack of visual cultural transmission.Based on current problems of cultural construction of agricultural information enterprise business presence on the cultural construction of agricultural information technology business enterprise systematic research, build agricultural information Positive influence factors of corporate culture and corporate performance in theory Theoretical Framework Model framework and agro-information enterprise culture construction, and agriculture-related information influence the intrinsic relationship of corporate culture factors, culture types and organizational performance are empirically tested. The empirical results show:first, cultural factors of agricultural information enterprise culture has a significant impact on the type of mechanism. Agriculture-related information enterprise culture influence factors of time, identity and communication factors have a significant positive impact on different cultures for each type separately. Second, agriculture-related information type of corporate culture on organizational performance has a significant impact mechanism. Positive test results show that the type of agriculture-related information for organizational performance corporate culture have a significant effect, in which a total of type culture has a significant positive impact on task performance and the performance of both the context of a total of type culture has a significant positive impact on organizational performance. Third, agriculture-related information enterprise culture type of agricultural information enterprise culture and organizational performance factors mediated the effect. Agriculture-related information enterprise culture factors influence task performance and context for the performance of agriculture-related information will be subject to corporate culture types of intermediary results.Based on empirical research, cultural and agricultural information technology companies to focus on the following aspects be further expanded:First, cultural factors build path based agricultural information enterprise culture construction; second, a reasonable choice of cultural construction of agricultural information enterprise type; and third, create a learning organization culture based on knowledge sharing; fourth, to create a good cultural environment, agriculture-related information to create a high-tech enterprise. |