The Research On Enterprise Culture Building Of Changsha Furong Industrial Company

Under the background of economic globalization and knowledge economy, thecompetition of modern enterprises is increasingly reflected in the competition ofculture. In order to win in the competition, our country enterprise also actively carriesout the building of enterprise culture, and has introduced a number of advancedmanagement ideas and technology from abroad. But the actual effect is not very good.Enterprise’s many problems did not get the fundamental solution.In the current, theglobal economic crisis is still not dissipated, the Chinese government has implementedthe strict policy of estate adjusting control, the market prospect is extremely uncertain.To China’s real estate enterprises, the most urgent topics are: how to enhance the corecompetitiveness of enterprises, how to improve the product of commercial andresidential quality through the building of enterprise culture.In this article, the enterprise culture present situation and the existence questionsof Furong Industrial Company in Changsha, one of the state-owned real estateenterprises, have been carried on the discussion and analysis. It pointed out thedeep-seated reason are the company’s corporate culture construction cultivate thespirit of enterprise philosophy deficiently, the company’s core competitive power isweak, leading to that managers and staff comprehensive quality promotion slowly.This article deeply carries on the discussion of the Chinese traditional culture and thedeep psychological analysis of individual. It revealing origin and meaning of theconcept of corporate culture adopted by the Japan many outstanding enterprisescurrently. It interprets "the spirit of Zen type work", that has deep guiding significanceof the concept of nature on the enterprise management. It advocates conception of"Zen style architecture". It strives to build attractive real estate enterprise cultureunder the guidance of the concept of the Chinese traditional culture. It improves theenterprise management and the comprehensive quality of the staff. It enhances thecore competitiveness of enterprises. It creates corporate culture with Chinesecharacteristics. So that enterprises could remain invincible in the future globalizationtide of the economy.In this paper, it avoids research stays on the surface of relations between theChinese traditional culture and enterprise culture. Based on the demand ofpsychological analysis of human nature, it elaborates the function of the meaning of the Chinese traditional culture to enterprise and individual action. It proposed realitypossibility of constructing the enterprise culture by the Chinese traditional culture. Ihope we can provide a reference and draw lessons to the enterprise cultureconstruction of Furong Industrial Company. This paper is to cast a brick to attractjade.