Marketing Strategy Research Of Mudanjiang Qianzhen Sources Co., Ltd

With the enhancement of people's awareness of ecological consumption,the growing demand for edible fungi.However,Mudanjiang qianzhen source industry limited company sales and production scale has not formed the growth trend and market demand.The author takes Mudanjiang qianzhen source industry limited company as the research object,trying to explore the reasons is not selling well from the view of marketing strategies,in the hope of qianzhen source company to maintain the existing market share and stable consumer customers,to further expand market share,let more people eating mushrooms and farmers engaged in industry know and buy qianzhen source products.Based on the related theory of marketing of agricultural products on field trips and visits to Mudanjiang qianzhen source industry limited company,the investigation and Analysis on the company's current product strategy,pricing strategy,channel strategy and promotion strategy,to the main problems in business marketing strategy,according to the problems found put forward the optimized proposal to make up for deficiencies in the original marketing strategy.After investigation and analysis,found that thousands of Jane source company in the product of the overall marketing,market price changes,promotion and the use of the channel strategy and other aspects of the problem.The reason is not high level of professional personnel,market information update is not timely,the same industry market competition and the company's financial capacity is limited.In this regard,the recommendations and safeguards to optimize the company's marketing strategy.In this study,Mudanjiang qianzhen source industry limited company to occupy more market share in the future market development,so that enterprises can have a better,but also for the similar enterprises in the marketing strategy to provide reference.