Research On The Marketing Strategy Of Agricultural Products Of Lin Fuyuan In Changning County

Precise poverty alleviation,accurate poverty alleviation is the central fight against poverty,to achieve the goal of building a moderately prosperous society in a major decision to deploy.An important measure of farmers' professional cooperatives as the agricultural industrialization poverty alleviation,largely solved the problem of decentralized farmers and market integration,improve the traditional small-scale farmers situation,promote the transformation and upgrading of agricultural structure.Since "People's Republic of China professional farmers cooperatives law"promulgated,Changning County farmer cooperatives lead the new agricultural development trend has emerged,the various types of cooperatives lead farmers entrepreneurship,the weak coalition showed great energy.At present,farmers' professional cooperatives as an important part of the Changning County agricultural economy,the development of good,but still generally encountered cooperative practitioners are not high quality,product quality is uneven,it is difficult to grasp the laws of the market,the sales of agricultural products and other difficult issues,and marketing of agricultural products is particularly prominent.Based on the investigation of livestock cooperatives Lin Fuyuan of Changning County forest,referring to the domestic and foreign advanced practice,the use of business management theory,system analysis of Changning County walnut cooperatives of agricultural products marketing situation and development environment.The difficulties and problems in a comprehensive study of Changning County walnut cooperatives exist in the current development of the post,from market segmentation,target market selection and market positioning of three levels for the cooperatives to develop marketing strategies,put forward the feasible product,price,channel,promotion strategy,in order to strengthen the cooperation of agricultural products marketing ability for farmers increase the efficiency of agriculture to inject new vitality,take the initiative to meet the changing market demand,promote the transformation and upgrading of the agricultural structure,to help get rid of poverty.