| The development strategy of enterprise is the activity of enterprise overall planning and the development of the enterprise platform.Seeking and maintaining lasting competitive advantage must be based on the global,science of discretion.Different enterprise on the severe different external management environment and changeful market environment,no collapse industry only collapse.So the enterprise in order to obtain long-term survival and development must be based on its advantages and characteristics make their future development strategy.Kun Meiyuan blueberry co.,LTD.,the emergence of the problem in this company is common problem in many agricultural product processing industry,the company's status is an epitome of development of industry and small business In this paper,referring to the related theories and methods of strategic management,guided by the strategic management process,through on-the-spot investigation and' interview to in-depth analysis of the existing problems in enterprise strategy management.This paper,by using the macro PEST analysis and porter's five models to the company's environment system is analyzed,and then,from its internal management,enterprise organization structure,enterprise technology research and development and marketing and so on were analyzed,and the image of enterprise at present the form of the value chain are given. |
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