DB Company Development Strategy Research

DB is the leading professional in gelatin, collagen production enterprises. After years of development, it has a more stable customer base and a good market reputation. However, with the rapid changes in the market and competitive environment compared to the challenges to the company compared to, there is a big improvement and development in both the size of the enterprise or management level. The DB company to do big and strong, to achieve rapid development by leaps and bounds, has become the consensus of all staff and a strong desire. In this context, this paper studies the strategic planning of DB company.This paper first summarizes the basic theory of strategic planning and its analytical tools, introduces briefly the latest progress of strategic planning research, the characteristics and composition of strategic planning and the main process and procedure of strategic planning. At the same time, introduces briefly the latest progress of strategic planning analysis tools. Then the paper analyzes the internal and external environment of DB company, and analyzes the development of the DB company by using the relevant analysis tools. On this basis, it puts forward the DB company's development goals and includes the overall strategy, the competitive strategy and the functional strategy. According to the company's existing situation to implement the development strategy, it put forward the strategy implementation plan. And then the implementation of the program measures and plans were sorted out.In this paper, DB company strategic planning, taking full account of the DB company's internal and external environment, integrated use of qualitative research and quantitative research methods, enhanced decision-making objectivity and scientific. At the same time, for the effective implementation of strategic planning, to achieve strategic objectives, the development plan put forward a more realistic and complete planning and implementation plan. The research results of this paper can provide reference and reference for the strategic planning and construction of DB Company, which is of great practical value to the development of DB company.