Research On Development Strategy Of D City Gas Company

The natural gas industry belongs to municipal public utilities.The development of the whole gas industry is closely related to people's life.The operation of gas companies has its particularity.On the one hand,the supply of natural gas needs to ensure the social responsibility of people's daily use of gas;on the other hand,gas companies have the characteristics of general enterprises,which need to pay attention to their own profitability and market development.As a growing enterprise,D gas company has already possessed certain strength after many years of accumulation.At present,it needs to explore appropriate strategic development direction to seek for great development.D gas company is an enterprise growing up with the development of gas energy industry.In the early development process,the strategic positioning is not clear enough,and no consistent development strategy has been formed.With the change of natural gas industry situation,only relying on the regional market can not fully meet the needs of D enterprise development and growth,and is full of great risks.Therefore,D gas company needs to reflect on its development and rely more on its development strategy to realize its expansion layout.D gas company needs to further clarify its own development strategy and form the core advantages of the enterprise on the basis of the original development.Therefore,the research on the development strategy of D company has important reference value for the company to achieve development in the fierce competition and further consolidate the market position.In this thesis,the internal and external environment of natural gas company D is analyzed.Among them,the macro environment of D company is analyzed based on pest method,the industry competition environment of D company is analyzed based on Porter's five forces model,and finally the evaluation matrix of external environment factors of D company is obtained.Secondly,the internal environment of D company is analyzed,from the perspective of resources,enterprise management,safety management and so on.Finally,the evaluation matrix of internal environment factors of D company is obtained.Thirdly,based on the internal and external environmental evaluation matrix,SWOT matrix analysis is used to analyze the opportunities,challenges,advantages and disadvantages of D company,and determine the alternative strategy of D company.Then through the QSPM matrix to evaluate each alternative strategy,finally get the development strategy,business level strategy and functional strategy of D company;finally,analyze the development strategy,business level strategy and the implementation process of functional strategy of D company in detail.The conclusion of this thesis is as follows:(1)the score of D company's external evaluation factor matrix is 2.0961,which is lower than the average score of 2.5,indicating that D company has room to improve in using the opportunity of external factors and avoiding the threat of external factors;(2)the score of D company's internal factor evaluation matrix is 1.9033,which is lower than the average score of 2.5,indicating that D company is using internal factors There is still room for improvement in the advantages of response factors and overcoming the disadvantages of internal influence factors;(3)each alternative strategy is scored through QSPM matrix,and finally the expansibility strategy with the highest score is taken as the development strategy of D company,and the business level strategy of D company is determined as the leading strategy,while the function level strategy is the source purchase strategy,facility construction strategy,production scheduling strategy Information management strategy,security management strategy and human resource management strategy.The research of this thesis has certain reference value for establishing the development strategy of D company and further improving the core competitiveness of D company,and also provides reference for other similar natural gas companies.