Research On Logistics Cost Control Of JD Mall

According to JD Mall 2015 annual report shows that JD Mall generated 28 billion US dollars, operating income increased by 101%, is in China's many e-commerce companies among the larger growth in the B2C model business. In fact, JD Mall in the development process after twists and turns, in the past period of time have exposed the lack of electronic business management aspects of the Department, and because more and more enterprises to participate in the competition among the electricity, the standardized management And the adjustment of the strategic model has also become a major issue. In addition, although in the development process to maintain a substantial increase in the size of the revenue, and now due to a large number of self-built logistics investment, making its net profit is still negative growth, we can see self-built logistics in JD enterprise development strategy has an important position. Therefore, for the self-built logistics model JD Mall, the logistics cost control is the main factor affecting the future development of enterprises. In this context, this paper on the JD Mall logistics cost control related issues to study the topic, through the JD Mall's own logistics construction model summary, and with other companies in the same industry to analyze the current JD Mall current logistics cost control related issues , And put forward countermeasures.This paper discusses the research background and research significance of this topic,and introduces the research results of cost control of e-commerce enterprises both at home and abroad. At present, China's e-commerce cost control research is lack of systematic, cost control system research is not perfect, especially for e-commerce business cost of special research less, so this article selected e-commerce industry leader-JD Mall as a research object, In the main part of the article combined with the supply chain theory to JD Mall to operate the overall situation to be analyzed. At the same time,this paper will analyze the logistics cost control according to the relevant indexes and data of JD Mall in recent years through horizontal analysis and longitudinal analysis. In the second part of this article, the author summarizes the cost control of the procurement,distribution and application of information technology in JD Mall. In the third part, this paper puts forward the current problems and problems of logistics cost control in JD Mall,Cost control aspects of high cost of distribution, higher procurement costs, unreasonable human resources management and warehousing resources in the allocation of unreasonable issues, the last part of this paper for these issues put forward specific recommendations. And aims to make specific suggestions and thoughts on the cost control of JD Mall self-built logistics system.