The Analysis Of Jingdong Commerce Logistics Model

In recent years, large-scale e-commerce business is in a period of rapid development, at the same time it requires safe and efficient logistics service models to ensure the customer experience. To improve Commercial enterprises logistics efficiency has become an important manifestation of the core competitiveness of enterprises. How to choose the mode of logistics has also been widespread concern in the electricity supplier industry. In a variety of modes present, China's logistics business enterprise widely used are self-logistics and third party logistics. This paper will focus on Jingdong Mall logistics model, analyzes Jingdong Mall self logistics model development status and competitiveness by AHP.And also analyzes Jingdong overall logistics model by SWOT analysis.Then,puts forward Jingdong Mall's existing logistics model suggestions for improvement. According to this framework the main idea to do the work in the following areas:First, the paper analyzes the basic theory of supply chain management theory and core competence.Then describes the evaluation of the logistics model analysis tools including AHP and SWOT analysis.Secondly it analyzes the development status of the existing main Jingdong Mall logistics models:the self-logistics model-based, third-party logistics cooperation model of crowdsourcing and emerging logistics model as a combination of integrated logistics development. Combined with the actual situation of Jingdong,using AHP analysis Jingdong's self logistics model competitive, analysis of specific self-logistics competitiveness reflected in what areas; introduced emerging crowdsourcing model will provide informative for other electric Suppliers. Then using SWOT analysis Jingdong electricity supplier logistics model,then based on the result of SWOT analysis come up with recommendations such as the control of cash flow, open up the rural logistics "last kilometer" and.This paper is using the theory and practice of the method, the AHP to among the instances. Describes the current situation of Jingdong logistics model and analyze the logistics competitiveness. But due to the limitations of individual knowledge and ability, failed to proposals more specific complete solutions Jingdong logistics model development.