Research On Marketing Strategy Of Shenyang S Company

The 21 st century,with the rapid development of communication technology with each passing day,China's telecommunications industry has also made progress by leaps and bounds.In the domestic mobile phone industry,is basically follows the chain operation on this channel as manufacturers,agents,retailers,consumers.Mobile agents in mobile phone industry channel is critical in the position,they are in the development of mobile phone industry plays an important role.But in recent years,the domestic mobile phone distribution market competition intensifying,and mobile phone sales channels also gradually complicated.In the current channel flat trend of the development of the market environment,the traditional pyramid mobile channel pattern,already cannot satisfy the need of the consumer market,mobile phone sales channels flattening and diversification of the trend of the Times.Shenyang S Company as a provincial agents of the mobile phone products in Liaoning province,has a high degree of specialization,it is difficult to be replaced by the other distribution patterns of their own advantages,but since telecoms operators promoting channel flat construction and electricity in the era of open,telecom operators are also beginning to build telecom channel,even may shut down part of its own business hall,Shenyang S Company agent status is in jeopardy.How to improve the competitiveness of the S Company in the mobile market in Shenyang,make it can be in an impregnable position in the competitive market,is the Shenyang S company main problem to be solved in Shenyang.This paper combined with the learning environment of a PEST analysis,SWOT analysis matrix discusses the Shenyang S company to establish the necessity of the marketing strategy.Then using marketing mix 4ps theory and BCG matrix method to the Shenyang S Company marketing to make the study of all kinds of marketing strategy of constructive improvement.This study provides the Shenyang S Company marketing strategy guidelines at the same time;hope for other mobile agents to formulate marketing strategy also has a certain theoretical guidance and practical significance.