Study On Marketing Channel Of S Elevator Foshan Branch

In recent years,with convenient transportation and good policy that Guangzhou and Foshan was treated as one city, the Real esta te, shopping mall, hotel and Infrastructure of Foshan City develop fast. So the dem and of elevators increases quickly. All gran d international elevator company and local ones com pete fiercely to get more m arket share at Foshan. S elevator is one of the biggest elevator company, also has its branch at Foshan. Lack of overall analysis and effectiv e planning, the market share of S elevator Foshan branch was poor, the sales was low efficiency. So S elevat or Foshan branch should m ake a distribution strategy which is suitable for itself, to enhan ce the efficiency of sales person, and Increase market share, finally develop very well at Foshan elevator market.Firstly, the article m akes introduction about brand and history of S elevator. W ith two years working at sales department, the author makes data collection and sorting, then analysis Status of the m arketing mix and problem s of the marketing channel. Base on theories of marketing management and channel strategy, this paper analysis th e Marketing Channel environment and industry competition environment and trend.With ten years working experience in elevato r industry, the author makes forecast about total demand of Foshan elevator market, and make a concrete analysis of market segmentation and market segments of the elevator industry. Foshan area elevator m arketing channel basic situation analysis, For direc t sales, agents, d istributors and other cha nnels in Foshan are a show their advantages and disa dvantages are analyzed. Five bi ggest sales agents data were collected Foshan elevator market 5 sales agents, and the comprehensive strength of them are analyzed.Finally, this paper set up the channel and channel selection S elevator Foshan branch. Consider with the S elevator product characteristics and market distribution of Foshan above 5 related data analysis agents, th is paper m akes distribution and agen t selection. Provide training for agents and dealers, specific deta ils of cooperation, And th e distributor incentive program. Finally S elevator Foshan branch channel strategy is confirmed.This study aim s to provide reference in Foshan marketing channel strategy for S elevator.